Technology can, when well deployed, help position the public relations professional as an integral part of crisis preparedness, mitigation, and reputation management across the enterprise. In this session, veteran crisis management pro Deborah Hileman, SCMP, GCSCE, will talk about how technology supports:

• Risk scanning and vulnerability assessment
• Predictive analytics for crisis prevention
• Listening and response measurement tools
• Natural language processing for message drafting
• Platforms that bring crisis communication plans to life

Hileman will review the evolving landscape of crisis communications in the digital age and how she uses technology to streamline crisis communications planning and preparedness tools and expedite crisis response.

Participants will receive links to:

• Presentation slides
• ICM’s annual crisis report
• A variety of white papers and reports focusing on crisis management and communications

About the speaker

Deborah Hileman, SCMP®, GCSCE, is president and CEO of the Institute for Crisis Management® (ICM), one of the first firms in the U.S. to specialize in crisis management and communications planning, training, and consulting services.  ICM was founded in 1990. A globally certified strategic communication management professional (SCMP®), business leader, trainer, coach, and consultant with more than 35 years’ experience in public and private companies and non-profit organizations, Hileman has led high-performing teams in numerous industries.

Hileman understands crisis, earning a reputation as a trusted strategist and advisor to board members and C-suite executives, operations leaders, and other organizational stakeholders. She is a longtime member of the Public Relations Society of America (PRSA). She has served on nonprofit organization boards, and is a past chair and current board member of the Global Communication Certification Council®, the only ANAB/ISO accredited international certification body for communications professionals.

Register to attend:

• Non-PRSA members: $15
• Dues-paying members of PRSA: $10
• Dues-paying members of PRSA and Mid-Columbia Chapter: Free

Note: AAF Tri-Cities members should register as PRSA Mid-Columbia Chapter members.