You'll learn what the four types of content are, how to distribute your resources among them, and how to use model metrics to demonstrate business value to your executive team. Speakers will explain how they re-purpose the same content for the four media types.

And here's the part attendees always crave ... Our speakers will share how they've used the PESO model successfully for clients in business, government, and more. So you can get ideas for YOUR organization.

Online for your convenience. Includes live Q&A with nationally known experts. Attendees receive exclusive access to the video recording for a limited time.

Presenters: 1) Kelly Guenther, Creative Director, Guenther Group and 2) Jacque Coe, APR, PRSA Fellow, and Principal, Jacque Coe Communications

Host: Public Relations Society of America, Mid-Columbia Chapter